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Montana Power Gasoline Double Sided Porcelain Sign

Currency:USD Category:Collectibles Start Price:25.00 USD Estimated At:1,250.00 - 4,000.00 USD
Montana Power Gasoline Double Sided Porcelain Sign
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This is an exceptionally rare original Montana Power Gasoline double sided die-cut porcelain sign from circa 1939-1944. The sign shows the Power surrounded by the state of Montana outline logo in red with a banner below that reads, “The Gasoline That Has What It Takes”. Montana Power Co. inadvertently entered the gas & oil business when it started to produce a significant quantity of oil in it search for natural gas near Cut Bank, Montana. It partnered with Texaco and a group of independents to build the Glacier Refinery in Cut Bank in 1939. Montana Power Co. was then forced to exit the oil business by federal law and sold its interest to Union Oil of California in 1944. Very few original Power Gasoline advertisements remain today with good examples selling for upwards of $4,000 to $6,000. This sign shows some loss of the porcelain, but overall is an exceptionally rare desirable piece. Measures 57”x38”. This is the only sign of its design, known to exist. Montana Power did have the similar SSP sign which was much smaller and has been valued at over $6,000. Excellent piece.