Willoughby Sales

Our Company

Willoughby Sales was established in 1997. Our first sale was in Tipton, Indiana -- the 1st Annual Premier 10 and Mid-West Elite. Today, we've grown into a full service auction management company that specializes in show-quality livestock. Our sales attract the leading Club Lamb, Hog & Boer Goat Producers across the country. Willoughby Sales is officially licensed and bonded through the USDA Packers & Stockyards.

Our Family

The Willoughby family has been involved in the show livestock business since 1975, and we have seen the business from all sides. We've competitively fed, fitted, shown and sold Sheep, Boer Goats, Cattle and Hogs all over United States, and they've won the North American International Livestock Exposition, American Royal, National Western Stock Show and Rodeo, Northern International Livestock Exposition, Cow Palace, Eastern National and many other state and local shows from coast to coast and border to border.

I, Dan Willoughby, graduated in 1989 from the School of Agriculture Education at Purdue University. Since then, I've had the opportunity to work with many youth and their livestock projects throughout the country. There is no greater reward for me than to see a young person achieve their goals in a livestock project -- to see them mature and develop responsibility that will carry on throughout their life.

Our Goals

>> Unite the most competitive show animals with the most competitive showmen
>> Strive to provide the most convenience for buyer and seller

Services We Offer

>> Improving seller exposure through online catalogs, e-mailings, and more
>> Giving buyers the edge with useful and readable sale info and catalogs
>> On-location auction event management
>> Internet sales and web-casting services

If you are interested in buying from our consignors, check out our sale pages for regularly updated information about our sales, or feel free to contact us.
If you are looking to sell your show-quality livestock, we would love to help maximize your exposure and get your show stock into the most capable hands. Check out the info page of the sale you are interested in -- each one of them has sale-specific instructions for entry as a consignor. Let us know if you have any questions.