809

Emil Cardinaux - Simplonlinie Montreux

Currency:USD Category:Art / Medium - Lithographs Start Price:1.00 USD Estimated At:400.00 - 500.00 USD
Emil Cardinaux - Simplonlinie Montreux
Artist: Emil Cardinaux - Title: Simplonlinie Montreux - Medium: Fine Art Giclee on Canvas - Image Size: Approximately 32 inches x 20 inches - Unframed on Unstretched Canvas - Biography: Emil Cardinaux, born in Bern in 1877, is one of the most important founders of the art of posters in Switzerland. After studying fine art in Munich, Cardinaux moved permanently in Switzerland and worked as a landscape painter. - In 1908, the Swiss government commissioned him a poster to promote the Matterhorn and the Zermatt ski area. It marks a turning point in the young illustrator's career. With this poster, Emil Cardinaux created the first "modern" tourism poster. Inspired by Ferdinand Hodler's paintings, he removed any realistic details from the tourist posters and created a new, simpler and more powerful language. The image is reduced to its simplest expression. The subtle colours and the exceptional quality of the lithographic printing celebrate this important Swiss symbol. This poster has made him internationally known and influenced many Swiss artists. - In addition to the Swiss tourist posters, Emil Cardinaux collaborated among others for the shoe brand "Bally" (1920), the chocolates "Villars" and "Tobler" (Toblerone).